Olympics Concept

Pinpointing Wales on the world map, through the conceptualisation of the Cardiff 2024 Olympic Games.

Branding the conceptual 2024 Olympic Games. Giving Cardiff the world’s stage through powerful and iconic imagery. Keeping technological advancements in constant consideration; I made Wales stand out on the world map whilst staying in keeping with the Olympic brand. The logo is the unity of the welsh dragon (which could not be overlooked within the Welsh identity) and an athlete celebrating in the central white space of the logoform.